Brands and customers come together at İkas Supermarket

Held under the slogan “Welcome to İKAS Supermarket”, an event offering free tastings, product trials, and live musical performances has brought shoppers and brands together.

Visitors had the opportunity to sample and explore products across food, cosmetics, and various other categories. Participating brands answered shoppers’ questions and listened directly to their feedback and expectations. Spanning five days, the live music and performance programmes brought a festive atmosphere to the store as visitors enjoyed both entertainment and product showcases.

Onur Eskiçakıt, Purchasing Manager at İkas Supermarket, stated that the event offered brands a platform to promote their products while allowing customers to try items before deciding on their purchases.

Noting that customer-focused promotions will continue into the New Year with a car raffle, Eskiçakıt said: “We look forward to sharing the joy of our customer who will win a car in the raffle. We want to repay the trust placed in İKAS through our service and opportunities that add value to shopping.”

Emir Polat, Event, Organisation, and Planning Manager at Dorana Tourism / NEED Events, said the five-day programme was part of a series of activities held at İkas throughout the year.

Recalling previous events such as the Christmas Market, April 23 celebrations, and cultural gatherings at İKAS Kitchen, Polat added: “We aim to offer our visitors diverse experiences with every event. This time, we placed brands at the centre, combining tastings and product sampling with music programmes. In our upcoming events, we aim to further build on this variety with new content.”